//Recommended books and articles

Master’s Programme Entrepreneurship and Business Design

Below you will find a list of reading that can be useful for you as a student at the Entrepreneurship and Business Design Programme. The literature can be relevant both as preparation before you start your studies, but also during the education since many of the recommended books and articles will be part of different courses.

We have divided the list of books into different categories:

  • Category I: Essential Books
  • Category II: Perspectives of Entrepreneurship
  • Category III: Criticism
  • Category IV: Complement Your Educational Background

At the end you will finally find a list of recommended articles.

Should you be interested in knowing more about some of the books you can in most cases find more information and summaries in on-line bookstores such as Amazon.

If you don’t want to buy the books many of them can be borrowed from either the library at Chalmers or the library at the University of Gothenburg.

Before digging in to the books you could look in to the mapping of entrepreneurship done by GEM – Global Entrepreneurship Monitor. http://www.gemconsortium.org/

CATEGORY I
ESSENTIAL BOOKS
These are books we find fundamental to the understanding of mechanisms behind entrepreneurship, innovation and the creation of new business. In this selection of essential books you will also find some classics within the field of entrepreneurship.

Searle, John R. ‘The Construction of Social Reality’ The Free Press: 1997

de Soto, Hernando. ‘The Mystery of Capital – Why Capitalism Triumphs in the West and Fails Everywhere Else’ Basic Books: 2003

Moore, Geoffrey. ‘Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers’ Harper Collins: 2014

Eckhardt, Ralph. ‘The Invisible Edge, Taking Your Strategy to the Next Level Using Intellectual PropertyPortfolio: 2009

Drucker, Peter F. ‘Innovation and Entrepreneurship’ Harper Business: 2006

CATEGORY II
PERSPECTIVES OF ENTREPRENEURSHIP
The books in this category illustrate different perspectives of the technological/market/business changes that constitute the starting-point of the School of Entrepreneurship. The first one is more of a ‘story-telling’ book, the second and third examples are more hands-on focused, and the last one provides a bigger picture of entrepreneurship including social entrepreneurship.

Isaacson, Walter. ‘Steve Jobs’ Simon & Schuster: 2011

Ries, Eric, ‘The Lean Start-up: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses’ Crown Business: 2011

Yunus, Muhammad. ‘Creating a world without poverty’ Public Affairs: 2009

Chouinard , Yvon ‘Let my people go surfing: the education of a reluctant businessman’ The Penguin Press: 2005

CATEGORY III
CRITICISM
The books in this category provide criticism on some of the developments we experience as the world is becoming increasingly globalized, digitalized and proprietized. The primary reason to study criticism is to get a more nuanced picture of the developments described above, in addition to increasing your understanding of complex issues. An important goal of the education at Chalmers School of Entrepreneurship is to help you develop into entrepreneurs capable of making responsible choices.

Klein, Naomi. ‘No Logo’ Fourth Estate Ltd: 2009
(10 year anniversary edition)

Rifkin, Jeremy. ‘The Age of Access: The New Culture of Hypercapitalism, Where all of Life is a Paid-For Experience’ Penguin Putnam: 2001.

CATEGORY IV
COMPLEMENT YOUR EDUCATIONAL BACKGROUND

If you brush up your understanding of areas which you are less familiar with, you will benefit more from the education at Entrepreneurship and Business Design.

BUSINESS STRATEGY

Grant, Robert. ‘Contemporary Strategy Analysis: Concepts, Techniques, Applications’ Blackwell Publishers: 2007.


An alternative approach is to start at http://www.quickmba.com. The understanding of the following non-exhaustive list of fundamental concepts used in business analysis could serve as a good starting point of what you need to bring to the education (you’ll find them under the section ‘Strategy’).
•    Vision and mission statements
•    SWOT analysis
•    Competitive advantage
•    Porter’s 5 forces
•    Porter’s generic strategies
•    Porter’s value chain analysis
•    Horizontal and vertical integration
•    Foreign market entry modes

ACCOUNTING AND FINANCE
The books below are more or less mutually exclusive.

Berman, K., Knight, J. and Case, J. ‘Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean’ Harvard Business School Press: 2006

Tracy, John A. ‘How to Read a Financial Report’ John Wiley & Sons: 2004.

LAW AND LEGAL MATTERS

Honoré, Tony. ‘About Law: An Introduction’ Oxford University Press: 1996.
(Reading instructions: Less important chapters in the context of the School of Entrepreneurship are chap. 6 (crime), chap. 7 (tort) and chap. 8 (forms and procedures).)

Additionally, a good starting-point for getting up to speed on legal terminology.
http://dictionary.law.com/default2.asp?selected=1279&bold=||||

SCIENCE AND TECHNOLOGY

Bryson, Bill. A Short History of Nearly Everything Broadway: 2004.

ARTICLES
This is a blend of good and interesting articles. The final two suggested articles should be read together since they provide two different perspectives. The area of Life Science is chosen due to a high level of controversial issues that are debatable. However, discussions and debates are also found within other technology areas such as nano science or ‘clean tech’.

Nelson, Andrew J. and Byers, Tom, 2013 ’Challenges in University Technology Transfer and the Promising Role of Entrepreneurship Education’
Downloadable from:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1651224

Tali Sharot, 2011. “The optimism bias”, Current Biology, Volume 21, issue 23 pp 941-945
Downloadable from:
http://www.sciencedirect.com/science/article/pii/S0960982211011912

Sarasvathy, S., 2008. ‘What makes entrepreneurs entrepreneurial?’ pp 1-9, SSRN
Downloadable from:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=909038

Eisenstein, Ronald I., and Resnick, David S., 2001 ‘Going for the Big One’ Nature Biotechnology, vol. 19, no 9, pp. 881-882
Downloadable from:
http://www.nature.com/bioent/2003/030101/full/nbt0901-881.html

Heller, Michael A., and Eisenberg, Rebecca S. 1998 ‘Can Patents Deter Innovation? The Anticommons in Biomedical Research’, Science, vol 280, no 5364, pp. 698-701
Downloadable from:
http://www.sciencemag.org/cgi/content/full/280/5364/698